Leading from the Front: How the Caravan and Motorhome Club Are Setting the Standard for Neuroinclusion
Creating a truly inclusive workplace requires more than good intentions. It takes commitment, education, and a willingness to embed change at every level of an organisation.
The Caravan and Motorhome Club (CAMC) have demonstrated exactly what this looks like in practice, taking a proactive, organisation-wide approach to neurodiversity that goes far beyond surface-level awareness.
A Clear Commitment to Getting It Right
From the outset, CAMC were clear in their ambition:
To create an environment where neurodiversity is understood, supported, and celebrated, and where every team member has the opportunity to thrive.
This wasn’t approached as a standalone initiative, but as a business-wide priority.
Building Confidence Across Every Level of Leadership
The journey began with training delivered across the organisation, ensuring that understanding of neurodiversity wasn’t limited to one team or department.
This included:
Senior Leadership Team
Regional Managers
Wellbeing and HR team members
By equipping people at every level, CAMC ensured that neuroinclusion became a shared responsibility, not just the remit of HR.
Managers developed the confidence to:
Understand different ways of thinking and processing
Recognise individual needs
Respond with flexibility and clarity
Specialist Support for the Contact Centre
Recognising the unique demands of customer-facing roles, CAMC took their approach even further within their contact centre teams.
Managers received more in-depth neurodiversity and coaching training, enabling them to:
Develop and retain diverse talent
Adapt communication styles to suit different individuals
Deliver a more inclusive and responsive service to customers
This level of investment reflects a deep understanding that inclusion directly impacts both employee experience and customer experience.
Moving Beyond Theory: Meaningful Reasonable Adjustments
A key focus of this work was ensuring that reasonable adjustments were not just understood, but implemented effectively.
In collaboration with Julie Jones of Starford Legal, we explored both the legal framework and the practical, operational realities of making adjustments that genuinely support neurodivergent team members.
As a result, CAMC managers are now confident in:
Identifying when adjustments are reasonable
Understanding individual support needs
Applying adjustments in a way that is fair, consistent, and impactful
This clarity removes uncertainty and empowers managers to take action with confidence.
Embedding Support Through Coaching
CAMC’s commitment to neuroinclusion extends beyond training and policy.
They have also invested in one-to-one coaching for neurodivergent team members, providing personalised support during challenging times and helping individuals better understand their own ways of working.
This approach:
Builds self-awareness and confidence
Supports wellbeing and performance
Creates space for individuals to truly thrive
What Sets CAMC Apart
What makes the Caravan and Motorhome Club stand out is their commitment to structured flexibility.
They recognise that inclusion isn’t about applying a single approach to everyone, but about creating systems that allow for difference.
This is where many organisations fall short.
CAMC, however, have:
Embedded learning across all levels of leadership
Invested in specialist training where it matters most
Balanced legal understanding with practical application
Provided ongoing, personalised support for their people
A Culture That Celebrates Difference
The result is a culture where neurodiversity is not just accommodated, but valued.
CAMC are leading from the front, demonstrating that when organisations take neuroinclusion seriously, the benefits are far-reaching:
Stronger, more engaged teams
Improved retention and development of talent
Better service for a diverse customer base
A workplace where people feel seen, supported, and celebrated
Neuroinclusion is not achieved through intention alone. It’s built through action, education, and sustained commitment.
The Caravan and Motorhome Club are a powerful example of what’s possible when a business chooses to go beyond just talking about inclusion, and create meaningful, lasting change.
They have been an absolute delight to work with and they are already seeing the impact of their training and coaching investment.
If you’d like to find out how I can support your business to get the best from every member of your team by providing training to managers in how to lead neurodivergent teams, or any other aspect of wellbeing, message me at zoe@zoecarroll.com.
